Our Approach to Entertainment Education

Behavior change requires more than just information—it needs a shift in knowledge, norms, and practice. Our integrated model ensures lasting impact by:

• Knowledge – Creating factual media programs and evidence-based content to inform and educate.

• Norms & Attitudes – Using fictional media to shape perceptions, challenge biases, and inspire change.

• Practice – Engaging communities through grassroots outreach activities and interactive experiences to turn knowledge into action.

By combining these three elements, we create powerful, immersive entertainment that doesn’t just tell stories—it transforms lives.